Digital Marketing

From Rubbermaid To AI-Made: A Conversation With Newell CMO Melanie Huet

“We see AI as a transformational tool helping us unlock speed, scale, and smarter decision-making across our organization and in-house agency… What used to take weeks of traditional research and tens of thousands of dollars can now be done in hours, and in many cases, with no external spend. We grew the incremental value of

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