Digital Marketing

Wade said on his LinkedIn profile that he’d “been considering what’s next and, as WPP prepares for a change of its own, it felt like a good moment to do something new.”

A commentary delivered by CBS anchorman John Dickerson about Paramount’s settlement with Donald Trump was itself an example of how free speech can be constricted under pressure from a strong-armed source.

Google is being pressured by a group of independent publishers in the U.K. to stop “misusing web content for Google’s AI Overviews in Google Search.”

In response to a complaint by the Independent Publishers Alliance, Google responds that new AI capabilities allow users to ask more questions.

TikTok has announced a content deal with “Tomorrowland,” a Belgian electronic music festival that touts 7.2 million TikTok followers. The fest often sells out quickly, attracting 400,000 attendees, famous DJs and elaborate stage designs.

Meta Platforms’ monopoly in the “personal social networking services” market enabled the company “to increase ad load and reap supracompetitive profits,” the FTC argues in new court papers.

A gym that’s suing Meta Platforms for allegedly overcharging advertisers by $4 billion, should not be able to obtain evidence from the tech company until the judge rules on its bid to dismiss the lawsuit, Meta argues.

What’s happening in Ukraine and Israel is akin to the run-up battles to World War II.

If there’s one hallmark to Trump’s presidency that we’re finding most difficult it’s that no matter what he does, it always comes with an extra layer of gleeful cruelty and dickishness.

Execs at two The Brandtech Group agencies wanted to make it easy for brands to gain visibility into the ways that large language models perceive them – and how their products compare with competitors.