Digital Marketing

American Public Media has launched a digital audio network called Inform Media Network in partnership with 33 local public media stations, Inside Radio reports. StreamGuys, a streaming service, is supplying the technical infrastructure and intelligence platform Magellan full-funnel measurement  capabilities. 

AMC Networks has rebranded itself as AMC Global Media, effective Wednesday, according to The Hollywood Reporter. AMC hopes  to distinguish itself at a time when TV networks are less important to the strategic priorities of their parent companies. AMC is focusing more on its streaming platforms and AMC Studios.

“March was dominated by basketball, and auto advertisers were front-and-center with it,” says iSpot.tv’s Stuart Schwartzapfel.

Greece will impose a social media ban on anyone under age 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens.

The Trump administration “demanded that Apple and Facebook censor speech — after repeatedly threatening criminal consequences for anyone associated with online tools reporting ICE activity — and then boasted the platforms had complied,” argue the Kreisau Group, which created the app EyesUp, and Kasandra Rosado, who created the Facebook group “ICE Sightings — Chicagoland.”

Christian Siebeneck has been named  vice president,  technology & innovation by Public Media Management, TVNewsCheck reports. He will be tasked with supporting PMM’s cloud and master control services across the public television system. Siebeneck most recently was chief technology officer at Twin Cities Public Television in St. Paul, Minn.

Disney and Google are urging a federal judge to throw out a privacy lawsuit brought on behalf of children who allegedly viewed videos on Disney’s YouTube channel.

That was the question that closed Tuesday’s MediaPost upfront panel discussion, but the bigger question throughout might well have been “What’s an upfront?”

The upfront was always a bet on where audiences will be. The answer to that question continues to change.

Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy software systems, AI agents and identity-based data.