Digital Marketing

Creator-owned teams were once seen as a potential pathway for esports to escape its reliance on sponsorship revenue. But as the business model matures, it’s become clear that creator ownership is just a particularly effective way to get brands’ attention — not a panacea for the industry’s ills. Although prominent esports teams such as 100 Thieves […]

Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. In partnership with Target, ARound on Aug. 24 launched an expansion of its stadium platform to add Minnesota United FC at Allianz Field. With this launch, fans can interact

Retail media networks are seemingly big business.  The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S. media ad spend in 2028, according to eMarketer. At this point, there are more than 200 retail media networks and counting as retailers look to cash in on their customer data,

More media trends, defined Last week, we covered many of the media industry’s trending words, largely related to third-party cookie alternatives and the unsavory parts of the programmatic ad market. In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well

They say there’s no such thing as coincidences, right? You can decide for yourself if the new partnership struck between data collaboration firm InfoSum and WPP’s data and tech platform Choreograph (run mostly through GroupM) coincides with the recently announced move by Brian Lesser to return to GroupM as global CEO from his most recent

This week’s Future of TV Briefing features a Q&A with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games and how live sports is boosting the streamer’s ad-supported subscriber base. The streaming game Primetime TV’s upfront slump, Peacock’s Olympic subscriber haul, Chick-Fil-A Plus and more The streaming game Having wrapped its “Summer

As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management. On Tuesday, YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator to enter the talent management business by announcing his part-ownership of the talent management firm

Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space en masse and competing with one another, trying to stand out in a competitive landscape enough to scoop up any spare ad dollars. Similar to a peacock mating dance, smaller, regional and specialized