Digital Marketing

The Federal Trade Commission is imposing additional conditions on Omnicom’s merger with Interpublic Group, including new restrictions on the company’s ability to consider a publisher’s content when purchasing ad inventory.

A federal judge has granted preliminary approval to a settlement requiring Anthropic to pay $1.5 billion over claims that it trained its large language model on books it allegedly downloaded from piracy sites.

Lawmakers in Massachusetts’ Senate unanimously voted on Thursday in favor of a bill that would broadly prohibit companies from using “sensitive” data for ad targeting.

Motion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with Taboola.

Kraft Heinz’s instant coffee brand is temporarily leaving the “House” behind for a value-focused fall campaign.

If you look at the history of strained network/affiliate relationships, ABC has always had the weakest link and has been most prone to bypassing its affiliates altogether – the recent Jimmy Kimmel example excluded.

The OOH displays are placed near the headquarters of Edelman, Havas, Omnicom and WPP and detail their ties to Big Oil.

Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize the visual shopping funnel.

He’s been named CEO Publicis Media UK and chief products & solutions officer, Publicis Groupe EMEA.

President Trump said China approved the deal and signed an executive order Thursday outlining the terms to transfer ownership of TikTok U.S., now valued at approximately $14 billion.