Digital Marketing

Jackie Lyons, who joins as HMN NA’s first Chief Planning Officer, comes from the same role at HMN U.K. She is based in New York and reports to CEO Greg James.

With more than 4 in 5 ad dollars going to digital, China has the greatest share of digital of any developed nation — and significantly higher than the No. 2 digital market — the United States.

To be an ardent fan you only need 5-6 hours a week, says NBC’s “Sunday Night Football” announcer Mike Tirico. Add 45 minutes for pregame TV/streaming content and you’re good to go.

The Hallmark TV brand is all over this new series about rival fried chicken restaurants in a small southern town.

The Department of Justice will attempt to prove Google illegally monopolized ad-tech tools that power programmatic ads.

The Department of Justice will attempt to prove Google illegally monopolized ad-tech tools that power programmatic ads.

Small business owners have concerns about possible outcomes of Google’s DOJ antitrust trial set to begin Monday. Some believe they may need to hire agencies to help them through processes or use of multiple companies, rather than seeing lowered coasts.

Google has implemented stricter recertification guidelines and certification for gambling and gaming as the betting season for the NFL gets underway.

See what I did there? Using a little reverse psychology to get you to do the opposite – click through and read today’s “Red, White & Blog” – if only as an act of authoritarian defiance. Well, that’s actually the point of today’s column.

Roblox has launched its own world showcasing immersive case studies from major brands with their own Roblox experiences and a virtual tour of the platform’s ad offerings and gamified marketing challenges.