Digital Marketing

Google’s Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV.

Yelp has agreed to acquire AI-powered lead management and communications firm Hatch for $270 million, with an additional $30 million of employee retention to be paid out over two to three years.

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.

Cumulus Media, parent of the Cumulus Podcast Network, has formed a partnership with Eon Media, to develop and artificial intelligence-powered audio projects, Inside Radio writes. The arrangement will leverage Cumulus’ podcast portfolio and its 395 broadcast radio stations.

If I have one complaint about the IAE’s new “AI era” principles for ad ethics, it’s that they fail to address the ethics of AI agents that will be intermediating brands and consumers.

The show earned 18 billion minutes streamed for its most recent (seventh) year – driven largely by its massive 37-episode season.

Michigan legislators are considering measures to limit access by children to social media. State Senate Democrats on Wednesday introduced a package of bills called Kids Over Clicks that would, among other things, make AI companion chatbots inaccessible to children, NPR reports. 

Here is what the “TV Blog” took away from a New Yorker story published this week with the headline “Inside Bari Weiss’s Hostile Takeover of CBS News.”

In its shareholder letter, Netflix said that in the most recent reporting period viewing engagement rose just 2% during Q4 for all original Netflix movies and TV shows.

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV “will be used in more CTV campaigns than ever before.”