Digital Marketing

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states are getting the lion’s share of what is estimated to be record political ad dollars.

Gene Turner has been appointed President, Global Chief Client Officer and David Campanelli has been upped to President, Global Investment.

Broadcast share rose by 8% from August to a 22.6% share from 22.0%. NFL games accounted for 14 of the top 15 broadcast telecasts.

In the premiere episode of Reba McEntire’s “Happy’s Place,” two characters feel the need to comment on Reba’s race.

Deloitte’s new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they’ll spend 17% more than last year.

The agency said the hires are part of its continued push to fully integrate its digital-first brand and performance marketing capabilities.

PQ Media’s findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the industry far below the 2019 spend of $122 billion. Experiential marketing spend across the globe is estimated to reach $128 billion this year. growing over 10% year-over-year.

After 30 years at Microsoft, one of which was spent as the head of Xbox Studios, Alan Hartman will retire at the end of November.

“Defendants know that all it takes to hook an average user is viewing 260 videos,” the complaint alleges.

Google is asking a judge to stay his recent injunction, which includes a provision requiring the company to host third-party app stores