Digital Marketing

The holdco has begun incorporating “synthetic audiences” into its vaunted CCS media planning and buying system as part of “next gen planning for the Algorithmic Era.”

Built on the OpenAI LLM, the new tool allows users to access INMA’s vast content archive.

It’s unclear if the settlement incorporates any larger changes to McDonald’s media buying practices, notes “Variety.”

It’s unclear if the settlement incorporates any larger changes to McDonald’s media buying practices, notes “Variety.”

Trump’s family business is licensing the president’s name to a mobile phone service that later this year will release a series of gold smartphones, according to the Trump Ventures website. Trump Mobile will offer 5G service through AT&T, Verizon and T Mobile, with unlimited talk, text and data, device protection, roadside assistance, telehealth services, free

After 11 years, Meta is finally bringing ads to its encrypted messaging platform, WhatsApp.

The Supreme Court has asked Meta to respond to a request to revive claims over a 2015 racially motivated mass shooting.

In a status report, the company blamed the occurrence on an “invalid automated quota update to our API management system which was distributed globally, causing external API requests to be rejected.”

Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic and benchmark brand visibility to websites. The SEO tool can project web traffic, provide insights and recommendations for future media purchases, and provide teams with a real-time data on how brands show up across browsers and chat services.

EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers argue in a motion to transfer Elon Musk’s ad boycott suit.