Digital Marketing

A possible Versant-WBD deal has no broadcast license issues to consider — it’s just about cable TV networks, not over-the-air TV stations.

The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most profound ways to describe the future of online advertising through agentic commerce with AI the only form of influencer.

A macabre graveyard of defunct educational kids’ shows is a centerpiece of “The Simpsons Treehouse of Horror” annual Halloween special.

Continuing its effort to cut down on low-quality “AI slop” spam content, Pinterest has updated its “tuner” tool to help users limit the amount of AI-generated content they see on their Pinterest feeds.

The company said that clients would benefit from RealClear’s audience, op-ed aggregation and polling capabilities.

Unless the Supreme Court intervenes, the new decision brings an end to a federal lawsuit by California Crane School, which alleged that Google’s longstanding arrangement to serve as the default search engine for Apple’s Safari browser was part of a scheme to avoid competition.

California resident Michael Salazar wants the Supreme Court to revive his claim that Paramount violated the Video Privacy Protection Act by allegedly sending his identifiable video-viewing information to Meta.

X is planning to roll out a new profile display that will include more personal information about the individual user.

Herschend operates more than 40 leading attractions across North America, including Dollywood Parks & Resorts, Silver Dollar City Parks & Resorts, Wild Adventures Theme Park & Safari Campground, Kennywood, and Adventure Aquarium.

John Krichefski previously served as CEO of GroupM (now WPP Media) EMEA. He is based in London.