Digital Marketing

For NBCU media overall, total revenue was up 5.5% to $7.6 billion. Media analyst Brian Wieser says streaming’s rise is not boosting NBCU’s overall results, as linear TV advertising continues to decline on average by similar double-digit declines.

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely “black box” nature of ad auction mechanics and enables advertisers, agencies and publishers to understand the pricing, allocation and bidding dynamics of programmatic ad auctions.

Omnicom acquired Credera in 2018 when the practice had three offices and a staff of 300. And with increased client demand for its services, Credera has expanded to 17 locations worldwide with over 3,000 staff.

Microsoft’s growth was primarily driven by its cloud services and AI products, while search and news ad revenue growth slowed. LinkedIn made some surprising gains, especially in video ads.

The goal is to improve ad services for brands and their agency partners, placing the retail media network at the center of the ad industry to allow closer collaboration with agencies and advertisers and give it the ability to support brands through technical integration into agency systems.

TikTok, now in U.S. hands, has announced a new privacy policy that is raising questions about the extent of its data collection, CBS News reports. One concern is a policy that allows TikTok to collect “precise location information” from its users’ devices if they enable location services. One social media user attacked the policy as

Meta added 40 million users in Q4 2025, bringing its total to 3.58 billion daily active users of its apps, Social Media Today reports. Meanwhile, the social media giant reported revenue of $59.89 for the quarter and $200.97 billion for the entire year. 

A measure that would have banned social media use by children under age 13 has been stripped out of an Indiana Bill, Indy Star reports.  State Senator Jeff Raatz submitted an amendment to cut the language from the omnibus K-12 bill. Indiana might have faced a legal battle in federal court over the bill. Similar

Horizon and PurposeBuilt first started working together in 2024 on products including Green Gobbler. According to the agency, as media AOR, Horizon will deliver a full-funnel strategy spanning national brand-building and retail media activation.

The good news is that overall, for the bottom line, player numbers remain stable.