Digital Marketing

The ad industry’s first agentic media buy last week wasn’t just between a buyer’s bot and a seller’s bot, but may have served ads to a user bot too. The question is, will that even be a bad thing in the future? Heck, it might even become a premium.

Former Arkansas Governor Mike Huckabee has asked the 3rd Circuit Court of Appeals to revive his lawsuit against Meta Platforms over ads that wrongly used his name and image to sell CBD gummies.

Meta has announced the expansion of third-party verification for Threads – an effort o provide advertisers with more transparency around their in-feed placements.

Instagram is now providing parents with more control over their kids’ use of in-app AI chatbots.

Walmart’s retail media network “Walmart Connect” received its first accreditation from the MRC for its first-party click and impression metrics for Sponsored Search across desktop, mobile web, and mobile in-app devices for Display, Video and Search.

A Texas law requiring Google and Apple to prohibit minors from downloading apps without parental consent violates the First Amendment, the tech organization Computer & Communications Industry Association and a group of students argue in separate lawsuits filed Thursday.

The UK’s Competition and Markets Authority released Google today from its legally binding Privacy Sandbox commitments after the CMA concluded that competition concerns no longer applies.

DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measurement across more of the company’s platforms. It now supports audience-targeting ads across Microsoft properties and publisher partners as well as Bing, Outlook and casual games.

Apple TV (rebranded recently from Apple TV+) and Peacock Premium or Peacock Premium+ will cost consumers $14.99 a month and $19.99 a month, respectively. The deal starts October 20th.

While it’s often overshadowed by B2C, B2B is big business — twice the size of consumer marketing. And “confident” B2B marketers are nearly four times more likely to report fully aligned relationship with sales, characterized by shared goals, joint planning, and strong trust.