Digital Marketing

Digital video recording device maker TiVo, which had been the go-to company for consumers in the early days of digital video recording, is leaving this part of their core business after 26 years.

Hy-Vee’s “RedMedia” retail media ad network is part of the remit, the companies said, citing iProspect’s Merkury identity platform as an integral part of the win.

“It felt like you were watching the first banner ad being served,” quipped long-time digital ad native Adam Broitman, referring to AT&T’s “You Will” media buy 31 years ago on HotWired.com.

According to the company, Brown will continue to contribute to the firm’s “long-term vision” while management responsibilities will remain under the leadership of CEO Jamie Posnanski.

A new music-competition show from America’s heartland may be the best reality talent contest since “American Idol” ushered in the modern era of such shows in 2002.

In remarks at today’s DPAA conference, Beaubien noted a downside to autonomous vehicles. “What will people do in autonomous cars? Answer: look at their phones, not billboards.”

Consumers have many worries about AI, Ping Identity reports.

Florida Attorney General James Uthmeier claims in a new lawsuit that Roku is violating a 2023 state privacy law by allegedly processing childrens’ data without parental consent, and adults’ and teens’ sensitive data without their consent.

Meta has expanded its partnership with semiconductor design company Arm, a competitor of GPU chip-manufacturer Nvidia. The deal shows Meta making a major investment in the global efficiency of its future AI systems.

YouTube aims to assist teens with concerns related to mental health on topics including depression, anxiety and ADHD.