Digital Marketing

Disney, in second place, continues to lead all legacy TV-network based companies with a 10.7% share followed by NBCU with 8.0%; Paramount, 7.9%; Netflix, 7.5% and WBD and Fox Inc. each with 7.0%.

New Zealand gave the go-ahead last week when everybody was focused on Cannes. The approval came with no strings attached, unlike this week’s Consent Order from the US Federal Trade Commission

“The use of the books at issue to train Claude and its precursors was exceedingly transformative and was a fair use,” a federal judge ruled this week.

Advertisers will soon have faster hardware and software support to run all types of features being built in artificial intelligence.

Roblox will reward creators for persuading players to partake in and return to the platform. Two new “Creator Rewards” programs and new creator analytics tools, will begin rolling out on July 24, replacing previous creator payout systems.

“Media Matters faces an ongoing campaign of retribution for exercising its First Amendment rights,” the group says in a lawsuit filed Monday.

In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtained breaches of WPP client discussions from its CTO’s WhatsApp team chat.

The Competition and Markets Authority is investigating Google under a new law that would give regulators the power to demand change and would apply to any company the watchdog felt holds too much power in one market.

National TV ad revenue for the major basketball contest was up 56% to $288 million. The previous year, a five-game series in which the Boston Celtics beat the Dallas Mavericks earned $184.7 million.

In 1997 Proctor founded Mindshare – splitting off JWT’s media assets into a separate agency during the early days of the unbundling era.