Digital Marketing

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize responses to queries without being a billboard for ads.

Two syndicated talk shows are ending at the end of this year – one popular (NBCU’s “Kelly Clarkson Show”) and one not so much (Debmar-Mercury’s “Sherri”).

I am occasionally asked what metric I think is best for keeping track of consumers. There’s no hesitation with my answer. It’s new home starts. Let me explain why.

Subscribers dropped 100,000 to 6.2 million year-over-year compared to a loss of 200,000 in the previous Q3 period. Fubo says its ad business will be fully incorporated into the Disney advertising server later this month, sold alongside Disney+, ESPN+ and Hulu inventory.

Fox Corp. beat Wall Street expectations in the second quarter, due to strong advertising demand at its news and sports networks, Reuters reports. The company also achieved growth at its streaming service Tubi. Q2 revenue totaled $5.18 billion, versus estimates of $5.06 billion. (Paywall). 

Marcel Marcondes, global chief marketing officer, AB InBev Global, has been named the inaugural jury president for the Creative Brand Lion.

A bill that would require mental health warning notices for social media users has been introduced in the Illinois legislature. The Mental Health Warning for Social Media Act would mandate a pop-up explaining the risks of social media use and information on how to obtain social and crisis prevention help. A second pop-up would advise

The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.

Facing financial shortfalls, PBS is rolling out its biggest gun to drive viewership to its streaming platforms and restore the luster of “Masterpiece” on Sunday nights.

The Mountain West sports conference has reached media rights agreements with CBS Sports and Fox Sports for six years and the CW Network for five years, resulting in the largest  distribution plan in its history. Mountain West commissioner Gloria Nevarez hailed the deals with “three nationally recognized broadcast and media partners and marquee streaming platforms.” Kiswe is