Digital Marketing

Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann’s Mayonnaise and Ritz crackers.

Salad chain Sweetgreen has named Wpromote as its paid media agency of record, Marketing Dive reports. The brand recently hired Zipporah Allen as chief commercial officer. Allen, who worked with Wpromote while at Strava, seeks to move Sweetgreen’s strategy in a period of slumping sales. 

Pinterest is forecasting lower-than-expected Q1 revenue as it faces competition from TikTok and Meta, and its shares have fallen, Reuters reports. The company is working on AI strategies to attract advertisers, and hopes to attract clients with its AI-powered Performance+ ad suite.  

The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth quarter of 2025. The firm is scheduled to report Q4 and full-year 2025 results later in the day.

Roku’s platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business was up 15% to $646.7 million.

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well as a new in-app list to highlight book lovers across the globe.

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well as a new in-app list to highlight book lovers across the globe.

To better understand how brands should approach TikTok’s new U.S. reality, MediaPost spoke with Keen Decision Systems CRO Bradley Keefer about what data points advertisers should be tracking, as well as the potential impacts of new ownership, AI, and the proliferation of video-first media channels.

“In a tale as old as time, Disney placed its profits over these critical consumer privacy rights,” California Attorney General Rob Bonta alleges in a complaint against the company.

“In a tale as old as time, Disney placed its profits over these critical consumer privacy rights,” California Attorney General Rob Bonta alleges in a complaint against the company.