Digital Marketing

To help advertisers and agencies better identify worthwhile UGC content, Meta will launch a “Facebook Partnership Ads API,” offering creator evaluations and content access.

House lawmakers advanced a version of the Kids Online Safety Act that would require platforms to establish “reasonable” policies addressing specific harms to minors — including threats of violence, sex abuse, drug use and financial fraud.

We’ve let programmatic algorithms prioritize cheap impressions over real connections, forgetting there’s a person on the other side.

For me, the marketing term of the year was “AI slop.”

Total national TV ad spend is up 7% to $3.17 billion, according to estimates from EDO Ad EnGage.

The problem for many employees, according to a new Harris Poll, is the pressure they feel to give a gift, with 46% saying they feel pressured to spend a certain amount on gifts.

Separate deals announced by WPP and Horizon within 24 hours of each other tell a story about not just the directions they’re heading in, but where the entire industry is going.

This assumes CNN would also not be spun off under any WBD plan.

Netflix sent a note of triumph to subscribers after the company sealed a deal to buy Warner Bros. Discovery, but now Paramount has sent a letter to WBD shareholders promoting its own deal and trashing Netflix.

Entertainment has quietly expanded its share of the consumer wallet for the past three years.