Digital Marketing

After attending a hybrid conference in-person, I realize what made my experience better than a virtual attendee’s.

Microsoft will hold a 27% stake in OpenAI Group PBC, which will be controlled by the nonprofit OpenAI Foundation. The deal allows OpenAI to restructure into a public benefit corporation, valuing OpenAI at $500 billion.

Engagement with ads does not always correspond with conversion rates, and viewability doesn’t mean the ads got attention. A study by Human Security finds that marketers are challenged by confusion and concern about how generative and agentic AI will impact digital advertising.

The ad campaign, aimed at reversing declining trust in news media, celebrates “facts,” “clarity” and “calm.”

The cuts mark its largest-ever downsizing as AI, automation reshape work.

The integration enables advertisers to use closed-loop optimization – an automated process that allows a system to use feedback from its performance to make continual adjustments.

TikTok and parent company ByteDance have agreed to resolve a class-action privacy complaint alleging that they wrongly gathered sensitive health data from Hey Favor, a now bankrupt telemedicine company and direct-to-consumer pharmacy.

Less than a year into his role as X’s advertising chief, John Nitti has left the company, according to a report from the “Financial Times.”

Less than a year into his role as X’s ad chief, John Nitti has left the company, according to a report from the “Financial Times.”

The White House expects to reach a final deal with China later this week with regard to TikTok, according to a recent “Face The Nation” interview with Treasury Secretary Scott Bessent.