Digital Marketing

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the attention they pay to NFL football by 10%?

For its most recent quarterly period, Disney+ and Hulu posted a 2.6 million rise in subscribers to 183 million, a bit softer than some analysts expected.

A federal judge has nixed California’s Defending Democracy from Deepfake Deception Act, which would have required large online platforms to block “materially deceptive” content about political candidates.

This year’s turnout attracted more than 74 million unique viewers across both festival weekends.

Snapchat’s latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S.

Snapchat’s latest performance report shows overall user and revenue growth, but highlights potential growth concerns in key revenue markets, including the U.S.

Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked.

Recent data and reports suggest Google AI features are destroying traffic to publishers and websites, but Liz Reid, vice president and head of Google Search, says click volume data from the company tells a different story.

The FTC wants Media Matters to turn over documents relating to the Interactive Advertising Bureau, World Federation of Advertisers and its now defunct Global Alliance for Responsible Media, DoubleVerify, and other groups.

Considering the relationship-building chatbot models being made available to younger consumers, there could be unprecedented consequences for child users’ personal growth and wellbeing.