Digital Marketing

Before Paramount Global and Disney-ABC reached $16 million and $15 million settlements with their respective lawsuits from the Trump Administration, other media and technology money was exchanged with Trump.

A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage – the highest national TV ad spend of the year for a theatrical film so far.

A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage – the highest national TV ad spend of the year for a theatrical film so far.

Wade said on his LinkedIn profile that he’d “been considering what’s next and, as WPP prepares for a change of its own, it felt like a good moment to do something new.”

A commentary delivered by CBS anchorman John Dickerson about Paramount’s settlement with Donald Trump was itself an example of how free speech can be constricted under pressure from a strong-armed source.

Google is being pressured by a group of independent publishers in the U.K. to stop “misusing web content for Google’s AI Overviews in Google Search.”

In response to a complaint by the Independent Publishers Alliance, Google responds that new AI capabilities allow users to ask more questions.

TikTok has announced a content deal with “Tomorrowland,” a Belgian electronic music festival that touts 7.2 million TikTok followers. The fest often sells out quickly, attracting 400,000 attendees, famous DJs and elaborate stage designs.

Meta Platforms’ monopoly in the “personal social networking services” market enabled the company “to increase ad load and reap supracompetitive profits,” the FTC argues in new court papers.

A gym that’s suing Meta Platforms for allegedly overcharging advertisers by $4 billion, should not be able to obtain evidence from the tech company until the judge rules on its bid to dismiss the lawsuit, Meta argues.