Digital Marketing

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is complete.

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is complete.

Disney said Super Bowl ad sales came from one of the “broadest advertiser and category mixes in Super Bowl history,” with nine brands in the big game for the first time.

Pre-tax profits jumped more than 80% – largely the result of cost cuts – while reported revenue fell 6.2%. The firm downgraded its organic growth outlook for the full year.

Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue for Q2, to $1.94 billion.

The E.W. Scripps Company is cutting 268 positions while it pursues a 24/7 streaming model, TVNewsCheck reports. Adam Symson, president and CEO, announced the news in a memo to the staff on Tuesday. The firm is moving from traditional broadcast schedule as part of the “refounding” initiative announced earlier this year. “These decisions are being

Stellantis Global CMO Olivier Francois tells “Marketing Daily” that drone shows are “a bold new creative canvas.”

The documentary alleges that some of the illegal wildlife merchants’ best customers have been big-city zoos, including the National Zoo in Washington.

Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend – around $33.1 billion to $40.4 billion, according to industry estimates.

Pinterest’s earnings report shows a solid second quarter as AI remains at the forefront of its ad and consumer-facing investments, with CEO Bill Ready calling AI “a clear accelerant” for the business.