Digital Marketing

Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide “content-level precision to programmatic connected TV (CTV) buying.”

A 15-year nonprofit vet, Adele Hixon-Day joins from the Smithsonian and will be vital to C-SPAN’s continuing coverage of Congress, the White House and SCOTUS.

TikTok is bringing new partners to its multi-screen ad experience across billboards, in-store displays, cinema promos and more, expanding user-generated content viewership to the European market.

FCC Commissioner Anna M. Gomez has sharply criticized the Media Bureau guidance that expands the types of political entities that can qualify for discounted broadcast advertising rates, TVTechnology reports. The Media Bureau is now allowing joint fundraising committees and party committees to purchase airtime at steep discounts weeks before voting begins for the midterm election,

The settlement of social-media addiction charges by Meta for $18 million will not have a material impact on its bottom line, given the $200.97 billion in revenue it made last year, Mother Jones writes in an analysis. Other recent losses in legal actions will also have no effect. And they will have no impact on Meta’s effort

Microdrama downloads grew y 95.5% YoY in the first half of 2026, surging to a total of 1.45 billion, Marketing Dive reports. And the number of active advertisers on short drama apps rose by 132% while create output increased 151%. Brands incuding Marc Jacobs and Dr. Pepper are serving up microdrama content that resonates with

The Microsoft cofounder sees no plan or evidence that leaders, experts and communities are confronting the challenges of AI, mainly because many people underestimate the impact AI will have.

Christine Foster joins Orange Apron Media from Kroger Precision Marketing.

As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while protecting paid content.

The structural remedies include limiting kids’ usage to two hours per day with nighttime blocks from 12am-6am, which are likely to impact user engagement and advertising load.