Digital Marketing

The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2%, or 8.9% excluding political ad spending, despite geopolitical unrest and macroeconomic uncertainty.

Telegraph staffers said they were “optimistic,” “enthusiastic” and “cautiously pleased” after meeting their potential new owner, German publisher Axel Springer, earlier this week, The Guardian reports. This follows a three-year takeover battle. The staff feels that Axel Springer and its boss Mathias Döpfner are enthusiastic about news and that. this is “the best possible outcome.”

Organic search clicks have decreased by 42% since the expansion of Google AI Overviews in Google Search in May 2025, according to an analysis by Define Media Group, Search Engine Land reports. But breaking news traffic for publishers grew by 103% from November 2024 through early 2026 as readers have sought news on major developments like international

The Interactive Advertising Bureau in Sweden at a recent board meeting moved to exclude Meta as a member of IAB Sweden, claiming that Meta is not doing enough to prevent fraudulent ads. The move sets standards for other European bodies to demand higher advertising standards from major tech platforms, and highlights the need for increased

Jurors have heard closing arguments in the social media addiction trial that is concluding in Los Angeles, PBS reports. The parade of witnesses has included addiction experts, therapists and media executives like Mark Zuckerberg. “I don’t naysay the opportunity to make money, but when you’re making money off of kids, you have to do it responsibly,”

Media companies are drowning in data but lack the coherence and alignment they need to make it work, according to a study by the DPP, TVTechnology reports. Many organizations have made significant investments in data capabilities, but are struggling to achieve measurable impact.

Local news got aspects of the story wrong, or underplayed parts of it entirely – and a CNN news anchor got it wrong three days after it happened.

National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expected to be down 3% to $13.5 billion, according to estimates from Madison and Wall.

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio — an app and broadcast station-accessible initiative – live from the South By Southwest festival.

In a mixed ruling, a federal appellate panel preserved a block on parts of California’s kids online safety code, including some provisions that would have restricted companies’ ability to harness minors’ data.