Digital Marketing

Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making.

Did you really think AI would be ad-free? Advertising is the bedrock of the internet, whether you like it or not.

The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of the team’s first division championship with the Creamsicle Game.

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience data.

Forty-three percent of U.S. adults say TV ads are most likely to “influence” them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.

If MSNBC’s rebranding to MS NOW is any example, then renaming stuff can be very challenging indeed.

DirectTV – which has had this multiview technology for over 20 years – is adding seven of these channels with different network genre emphasis, including sports, news and kids “mix.”

For July, overall streaming platforms’ total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is down 17% (vs. 22.2% share) and broadcast TV dipped 10% (vs. 18.4%).

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on its smart TVs and devices via the company’s Gaming Hub.

Superdigital was founded in 2013 by Assaf Swissa who apparently is not continuing with the company after the sale, according to a note Swissa posted on his LinkedIn page.