Digital Marketing

Ahead of the ANA’s annual media conference, I spoke with the event’s host – and Bayer Consumer Health’s – Maria Givens about some of its big themes, including AI, in-housing and more.

Perplexity is not seeking deals to place ads in chatbot answers, Financial Times reports. Instead, the AI search firm is moving ahead with subscriptions and business sales and plans, while focusing more on monetization than it did before, executives said during a roundtable discussion.

While the incorrect data can produce AI-based “slop,” a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

While the incorrect data can produce AI-based “slop,” a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier.

“The state’s power to mandate commercial disclosures is especially important in the digital age, where large corporations collect and process individuals’ data in opaque ways with dramatic impacts on consumers’ lives,” the Electronic Privacy Information Center argues.

“The FTC has offered no coherent explanation — none whatsoever — for why its investigation into ‘advertiser boycotts’ is not just a naked effort to penalize protected First Amendment activity,” Media Matters argues.

Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators to offer paid subscriptions for access to exclusive content, highlighting the company’s ongoing investment in subscription models.

As part of the recognition the 2026 Festival (June 22-26) will feature French creative showcases, celebratory events, dedicated stage talks and French-led activations.

Virginia will require that social-media platforms limit usage by minors to one hour per day unless a parent or guardian increases the time, Attorney General Jay Jones announced on Monday, WRIC reports. Jones said his office will fully enforce the new measures in the Virginia Consumer Data Protection Act.