Digital Marketing

Designed to help boost engagement around emerging creators, YouTube is rolling out its “Hype” feature in 39 countries across the globe, including the U.S., U.K., Japan, Korea, Indonesia, and India.

As consumer caution persists, Dentsu’s report suggests brands will need to navigate a fragmented market.

A federal appellate panel refused to revive a Pennsylvania resident’s privacy lawsuit alleging that Microsoft’s Clarity recorded her activity on PetsSuppliesPlus.com.

Meta’s expanded smart glasses partnership with EssilorLuxottica has resulted in the official launch of its “Performance AI” Oakley product line designed to deliver sport-centric functionality absent from the tech giant’s popular line of Ray-Ban smart glasses.

Artificial intelligence company Anthropic has agreed to settle a class-action complaint by authors who claim the company wrongly trained its large language model on copyrighted books.

An injunction requiring Google to make sweeping changes to its app store “will harm app developers and app users, expropriating developers’ intellectual property while exposing users’ most sensitive data to all comers,” the Chamber of Commerce argues in papers filed Monday with the 9th Circuit.

With streaming growing into one of the largest performance media channels, can a network like Fox afford to go dark on Google-owned YouTube TV?

Jake Paul is not a good boxer. That’s right, I said it. Jake Paul is rubbish at boxing. But he managed to get 108 million of us to watch a boxing match that we pretty much knew would be bad. And he got paid $40 million for it.

Netflix is making inroads of a different kind. “KPop Demon Hunters” has been on its platform since June – and just won its opening weekend as a theatrical release.

YouTube leads with a 13.4% share in July – more than 10.4% higher vs. the same period a year ago. Netflix grew to 8.8% vs. 8.4% a year ago. Amazon is at 3.9% vs. 3.5%, while Roku rose to 2.8%, up from 1.6%.