Digital Marketing

Apple TV’s sports programming will be streamed to bars, restaurants, hotels, gyms and other such businesses thanks to a  distribution agreement with EverPass Media, Reuters reports. Apple hopes the expanded visibility will drive subscriptions, customer traffic and brand loya

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities.

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities.

If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance.

Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine.

Snapchat continues to grow its premium subscription service, amassing more than 25 million paying users and generating over $1 billion per year from its non-advertising business.

The first-ever Association of National Advertisers’ influencer marketing agency compensation study also finds only 39% of agreements are “transparent” to marketers.

The retailer’s revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%.

Almost a year in the making, the report provides an “intelligence framework” that establishes five key capability categories that will shape which players become primary sources of intelligence for business and consumers by 2030.

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.