Digital Marketing

Any Microsoft Advertising clicks coming from pages that do not have its Clarity analytics tool will be filtered out, resulting in non-billable impressions and clicks.

The agency claims the recently acquired data enables its homegrown Alli system to operate light years ahead of other commerce analytics platforms.

Madison & Wall calculates that the average growth rate for IPG, Omnicom, Publicis and WPP in Q3 was about 0.3%.

Because YouTube TV is now up against Disney, the stoppage of service for ABC Television Network, ESPN and ABC TV stations is a big deal to some analysts.

The “Honor Through Action” movement campaign aims to ensure veterans and their families are honored year-round beyond the Veterans Day. The funds will go to support careers, financial security and well-being of those who have served and their families.

A scandal at the BBC has resulted in the resignations of its top two executives and raised questions about media bias.

Ad declines for Paramount Skydance’s direct-to-consumer business were due to underperformance from Pluto TV.

Her new movie is thus far a flop, and some are speculating that Sweeney’s politics are at least partially to blame.

The company filed what will likely be its final earnings report as a public company after the close of markets on Monday afternoon.

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it’s a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.