Digital Marketing

The FTC’s probe of Media Matters is part of the Trump administration’s effort to force businesses — including the ad agency holding company Omnicom — into making policy concessions, free speech groups say.

AtData has real-time email insights on more than 10 billion email addresses worldwide and 98% of active emails in North America. The acquisition adds intelligence to Experian’s existing identity, data, analytics, and decisioning capabilities.

Podcast advertising declined by 21% from its holiday surge in December, Magellan AI estimates, according to Inside Radio. The total for the top 15 advertisers was $59.8 million, down from $75.9 million in December. However, several major brands like T-Mobile and BetterHelp made strong investments in podcasts. 

Brands are calling for greater transparency in retail media, and want the same clarity and reporting that they expect everywhere else, said Austin Leonard, vice president and general manager of the DG Media Network at Dollar General, during the IAB Annual Leadership Meeting. However Leonard believes “there’s more retail media standardization than we’re getting credit

The CIA guy is roguish. The FBI guy is by-the-book. Can these two government agents work together without driving each other crazy?

President Trump gave a rare half-complement to the mainstream media during the National Governors Association dinner at the on Saturday, Mediaite reports. He said, “I often say the fake news, but I will not say that tonight.” He then added, ““I said to myself the press has been relatively fair to me over the last year, meaning

Only 6% of Americans often get news from email newsletters, Pew Research Center reports.

The Texas-based SerpApi is urging a federal judge to toss a lawsuit by Google, which claims SerpApi circumvents attempts to prevent it from scraping search results.

Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across large language models and AI-powered platforms.

The $1.2 billion deal may help eBay deepen its connection with Gen Z’s resale-loving shoppers.