There was a potential threat that the Trump Administration was going to make quick work of existing pharma ads on TV.
Big Pharma TV Ad Changes In Upfront Deal-Making? Not Just Yet Read More »
Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics firm Profound. Now it’s picking up clients like Meta AI, OpenAI, ChatGPT, Google AI Mode, AI Overviews, Gemini; Microsoft Copilot, Perplexity and Grok.
Measuring AI's Invisible Influence As Traditional Attribution Models Shatter Read More »
The glory days were already long past for late-night TV when CBS announced last week that it was pulling “The Late Show” after 33 years.
And Now For Our Next Guest: The Demise Of Late-Night TV Read More »
CEO Mathias Dopfner says the new technology is “the biggest change in modern civilization.”
Axel Springer Tells Staff They Only Have To Explain If They Did Not Use AI Read More »
CEO Mathias Dopfner says the new technology is “the biggest change in modern civilization.”
Axel Springer CEO Tells Staff They Only Have To Explain If They Didn't Use AI Read More »
16-year-old Julia Butters puts in her Invisalign clear plastic dental aligners during a bathroom scene.
Invisalign, Disney Team For 'Freakier Friday' Product Placement Read More »
TikTok is implementing new features designed to appoint credits to singer-songwriters whose original recordings are being shared and reworked by other users.
TikTok Makes Space For Songwriting Credits Read More »
The global digital consultancy is leading strategy, design and development for VW.com and the myVW app.
CI&T Wins Digital AOR Remit For Volkswagen Of America Read More »
A California resident can proceed with a privacy claims against Motorola over allegations that it failed to honor his request to reject tracking cookies.
Motorola Must Face Privacy Suit Over Alleged Failure To Honor Opt-Out Read More »
As long as consumers are willing to share personal information with AI agents, AI from companies like Amazon, Google, Meta, Microsoft, OpenAI and Anthropic will plan their trip, pick out and purchase wardrobe and automatically tell them how much it will cost to plan and complete the trip.
Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs Read More »
