Digital Marketing

Simon Property Group, the world’s largest shopping mall operator, has launched Simon Media Network, a type of a retail media network, AdExchanger reports. Simon’s goal is to “identify new growth opportunities outside of its core leasing business,” said CRO Jared Blechman. The network will serve as a programmatic vehicle for advertising to use its data […]

Vast data collection that fuels online advertising constitutes a surveillance ecosystem that threatens journalists and their sources, according to a new study from Harvard Kennedy School, titled “How Mass Surveillance From Online Advertising Puts Journalists at Risk. The study by Technology and Human Rights Fellow Jonathan Rozen found that real-time bidding systems, data brokers and

The top 15 U..S podcast advertisers spent $56.7 million in July — a 6% decline from the prior month, according to data from Magellan AI, Barrett Media reports. Quince led the way with $7.5 million in July spend, followed by BetterHelp ($5.4 million) and Amazon ($5.4 million). Sports content dominated the field. It was not clear

To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from “Demand Gen” ads on YouTube.

With a 10% gain in ads, strength in computing and home entertainment, the retailer is raising its revenue forecast.

Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S. Unfortunately, most ad transactions today are based on self-reported numbers.

Government and political backlash over building data centers to support the energy and processing power to run AI has accelerated rapidly into an intense, bipartisan populist movement.

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and stock downgrades.

Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes the verdict on whether creator media worked.

RedVest Media, the company’s retail media network, announced measurement, audience, social and influencer capabilities ahead of its debut later this week at its 2027 upfront.