Digital Marketing

“IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens’ personal data are involved,” the organization writes in the new report, “Protecting America’s Youth: A Modern Framework for Modernizing Children’s Privacy Law.”

Netflix is looking to amp up live TV content – major sports and other live event programming, which could include awards shows, special reality TV and other programming.

The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.

AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella.

A whopping 95% of Americans believe the U.S. is suffering from a so-called “affordability crisis.”

Here’s a sentence I never thought I’d write: “The biggest threat to our industry isn’t technology. It’s what technology is letting us forget.”

Anthropic’s AI engine Claude is the latest to change how a browser works. The company now has a built-in “sandbox” browser for its desktop Claude Code app, an agentic coding tool.

While it has been fun to watch celebrities dance on “Dancing With the Stars,” the quality of dancing on the new “DWTS: The Next Pro,” raises the bar.

Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep.

The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that traditional agencies have always served. Below the surface are small-and medium-sized advertisers who never engage agencies, but rather work directly