Digital Marketing

News Corporation achieved record fiscal 2026 revenues of $9.03 billion, the company announced in a filing with the Securities and Exchange Commission, PPC Land reports. In addition, the company reported Q4 revenues of $2.11 billion, an 11% hike YoY. Advertising accounted for 15% of the fiscal year total, compared to 48% in 2014, when REA Group was […]

BMW owners have complained in internet forums about “pop-up” ads promoting the German brand’s involvement with the new movie “Spider-Man: Brand New Day,” TechRadar reports. “The Festive App in the BMW operating system is designed to provide customers with optional themed animations and messages linked to a range of global and local occasions,” a BMW spokesperson said. “It is not

At launch, short-form videos from participating creators who opt in to the program will live on both TikTok and in Verts on Disney.

It’s been nearly three years since Musk sat on stage and told the ad industry to “go [expletive deleted] yourself.” Just-released SpaceX data reveals he has since lost two-thirds of his ad biz.

Snapchat’s Ads MCP server integration is now live, allowing advertisers to seek agentic campaign advice by connecting their preferred third-party AI-powered tools to the company’s ad platform.

A new bill introduced by Senator Ruben Gallego would require social platforms to verify users’ ages and obtain parental consent before allowing anyone under 16 to create or maintain an account.

While SpaceX’s most recent earnings report barely mentions X, it is clear the company’s ad revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022.

While SpaceX’s most recent earnings report barely mentions X, it is clear the company’s ad revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022.

The Senate Commerce Committee on Wednesday advanced a package of online safety bills, including the controversial Kids Online Safety Act, which would require social-media platforms to use “reasonable care” to avoid harming minors.

A shakeup in Google’s AI division has prompted one of its chief scientists and other AI colleagues to leave and create a company Google will invest in.