Digital Marketing

Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seasons of popular shows such as Peacock’s “Love Island USA” and Netflix’s “Squid Game” and “Ginny & Georgia.”

As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure privacy-compliant advertising, an IAB report forecasts growth among sectors leading to all types of opportunities for advertisers.

A report from NP Digital reveals that AI-driven search overviews are not diminishing website traffic, with marketers seeing stable or increased site visits. Marketers are increasingly monitoring brand visibility in AI search platforms and prioritizing PR strategies to boost mentions, indicating an adaptive response to the evolving digital landscape.

“King of the Hill” remains the best show produced in the last 28 years about contemporary America.

Comcast/NBCU is considering starting up a sports network as a supplemental platform for sports programming that originates on its Peacock streaming platform.

Prior to being appointed to the position in January 2023, Meranus was Chief Media Officer at both Dentsu X and sibling agency 360i.

In this week’s “3.know” Shelly Palmer breaks down the implications of the White House AI Action Plan and answers the question: Is Google AI Overviews making us stupider?

The Mississippi law imposes “an impermissible bar for minors and a significant burden on adults seeking to engage with protected expression online,” the Foundation for Individual Rights and Expression, Student Press Law Center and others argue in a friend-of-the-court brief filed with Justice Samuel Alito.

Beginning in October, Meta will no longer allow political, electoral or social issue ads on its platforms in Europe. While the EU says its obligations will not affect the content of political ads, platforms must show evidence of how political ads are targeted and who funded each ad. The EU’s pending Transparency and Targeting of

Many adults say protecting both teens and aging parents online adds to daily pressure.