Digital Marketing

This week, Black Noise Founder Craig Crawford took out paid ads in trade books and LinkedIn in the form of “Open Letters” to CMOs. The message: rethink the value you’re getting from your big agency and try a small agency on for size.

Rhode Island’s Ocean State Media has launched a more powerful signal at 103.7 WVEI-FM, facilitating consistent statewide coverage, Inside Radio reports. The statewide frequency is designed to replace a patchwork of signals the organization has historically used to reach listeners throughout the state.

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of tools to support advancements in AI.

Netflix is giving “Narnia: The Magician’s Nephew” a regular 49- to-54-day exclusive theatrical window for its debut next year in February.

Wikipedia’s founder, Jimmy Wales, calls Australia’s social media ban an “unmitigated disaster” that is teaching kids to accept surveillance from tech companies, the Guardian reports. Wales, who founded Wikipedia, in 2001, says many ills of social media existed even in the early stages of the internet.“Before social media, before Wikipedia, there was Usenet, which was

Commerce media is expanding and moving toward greater convergence, Beet TV reports from the IAB Connected Commerce Summit. Michael Foulkes, head of customer success, retail media, at Pacvue, said that in the old model, brands  treated social media as brand advertising and turned to retail media for conversion. “The next phase of shopper media that we’re seeing

The Amazon Simple Email Service (SES) is being used to send phishing emails that can bypass standard security filters and render reputation-based blocks ineffective, Bleeping Computer reports. Kaspersky researchers say in a report that there has been “an uptick in phishing attacks leveraging Amazon SES” to deliver links that redirect to a malicious site.The spike in this abuse may be

The final installment of one of the greatest TV series ever made is finished and ready to premiere later this year.

The data broker Kochava has agreed that it won’t sell or disclose especially sensitive location data without consumers’ affirmative consent, in order to settle privacy charges brought by the FTC.

Virginia officials want to immediately enforce a law that would prohibit minors under 16 from accessing social media for more than one hour a day without parental consent.