Digital Marketing

The FTC reportedly is considering suing YouTube over decisions to remove videos posted by users.

X has launched an API for brands using its stand-alone X Chat messaging app, inviting businesses to automate its customer service by creating “an agent that lives in chats.”

YouTube has announced the addition of Amazon to its U.S.-based shopping affiliate program, allowing creators to share and earn from Amazon product tags integrated into video posts, Shorts, and livestreams.

Many agencies do not see the performance expected from ChatGPT Ads campaigns, despite OpenAI touting improved testing to target audiences.

Move over fried chicken sandwiches and buffalo wings. Grilled chicken has entered the chicken chat, following a year-long lobbying campaign by the QSR chain.

By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will fall in line.

The show’s main character, fictional late-night host Varnell Hill, was introduced on “Martin” 33 years ago and appeared in only two episodes.

In 2023, Lachlan and Rupert Murdoch tried to re-merge the company, but institutional investors and Murdoch family members argued against it.

This looks to even up political advertising strength for the midterms because Republican political advertising coffers are much higher than the Democratic party’s.

Calloway has ended its relationship with Good Good Golf two days after it apologized for its part in a Good Good Golf advertisement, saying, “Violence against women is unacceptable and should never be trivialized, normalized or used as entertainment,” The Athletic reports. The 15-second ad depicted a woman being pushed to the ground by Garrett Clark, Good