Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns — from content creation to media buys and consumer purchases.
Will Agentic Commerce Encourage Consumers To Spend During The Holidays? Read More »
AI is changing holiday strategies this year, with the technology influencing every process across campaigns – from content creation to media buys and consumer purchases.
Will Agentic Commerce Encourage 'Omnicontact' Strategies During The Holidays? Read More »
Under the new arrangement, Index Exchange becomes Dentsu’s primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents.
Dentsu Teams With Index Exchange, Chalice AI For 'NextGen' Programmatic Read More »
Under the new arrangement, Index Exchange becomes Dentsu’s primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents.
Dentsu Teams With Index Exchange, Chalice AI For NextGen Programmatic Initiative Read More »
Previously, the seasoned marketer was the senior vice president, media of Carbon.
Donahue Heads Media For Colossus Read More »
Supermarket chain Publix has appointed New York-based Known as its new media agency after a formal review, the company has confirmed. Earlier this year it shifted its creative account to Fig. The company had previously worked with 22Squared on the business for both creative and media. Publix, which has over 1,400 stores across the Southeast, spent an estimated $87
Publix Taps Agency Known For Media Assignment Read More »
From the Rose Parade to the high seas, CBS is taking a leading role in a year-long celebration of the 60th anniversary of “Star Trek.”
CBS Cruises Into 'Star Trek' 60th Anniversary Celebration Read More »
Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some of the agentic partnerships launched with Adobe’s suite of AI agents that enables companies to deliver on the promise of personalized advertising and marketing campaigns.
Adobe Launches Suite Of AI Agents, Agentic Partnerships Read More »
Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an AI shopping assistant for retail.
What Albertsons Media Collective Means For Performance Read More »
The finding comes as the medium surpasses total viewing and approaches parity in share of ad-supported viewing.
CTV Approaches A Third Of TV Ad Spending Read More »
