Digital Marketing

I was sitting on Amtrak Wednesday on my way to Washington, D.C. when my car filled with Secret Service and Joe Biden sat down next to me.

Golf Channel and the DP World Tour have extended their media rights agreement by several years, to now run through 2030. Golf Channel will be the primary broadcaster of the DP World Tour in the United States, and will present almost 600 hours of DP event coverage per year, Golf Week reports.   

Connoisseur Media has formed a partnership with Swiss-based Audiospace. The latter will develop 240 station websites and mobile apps throughout its U.S. portfolio, Insider Radio reports. The deal follows Connoisseur’s acquisition of Alpha Media, adding more than 200 stations in 40-plus markets.

Trib Total Media plans to launch the Pittsburgh edition of the Tribune-Review, a weekend print publication, on May 9, WTAE reports. “We are going to show the rest of the media world how the Steel City bands together to protect its stories,” Trib leaders said in a statement, A digital edition will also be available.

Carey, who has been with OS since 2005, takes the helm following three years as the agency’s chief investment officer.

Advertisers can now set a fixed, single amount for the entire duration of a campaign, rather than managing the average daily ad spend.

According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining data from iSpot and then sold it to marketing clients as it built its own TV/streaming measurement business. EDO was a client of iSpot from 2014-18, A jury in the U.S. Court for the Central District of California in Los Angeles found EDO guilty

In an attention economy engineered for negativity and anxiety, brands that consistently offer joy become sanctuaries.

Big mistake: Only 17% of marketers have a dedicated strategy for the 50+ market.

Analysts say it is highly likely the current TV station ownership cap – which prevents one company from owning stations, accounting for more than 39% of U.S. TV households – is likely to be struck down.