Digital Marketing

To help viewers find its content faster and engage further, Roku improved its search features and incorporated advanced AI for more accurate interpretations of viewer queries, even when they are broad.

What are the risks – and will it help curb misuse of Disney’s intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools emerged.

This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a “small” soda is 32 ounces with free refills and wondering whether TSA will let them fly home with a gallon of ranch dressing.

Everything about marketing is about capturing as much of people’s time as possible. More than money, we want people’s time. As much as we can get.

The new Ricky Gervais cartoon cat show coming to Netflix is profane, pungent and unapologetically scatological, but it is also uproarious.

The Federal Communications has eliminated a cap on the share of U.S. television households a single broadcast company can reach, NBC News reports. The FCC, in a 2-1 vote, repealed the 22 year-old rule that a single company cannot own stations reaching 39% of the U.S. television audience. “The cap no longer constrains the power

Time Magazine is placing hidden advertisements on some web pages to confuse the chatbots that make up the majority of traffic on the internet, Seeking Alpha reports. A German software developer discovered that the Time website has ads hidden in the markdown versions of pages that are visible only to AI crawlers. The goal is to hide a large number

Versant reported a 4% revenue decline YoY to $1.64 billion in its second quarter after leaving Comcast, Deadline reports. The company hopes to eventually achieve a 50-50 revenue split between linear TV and digital, changing from its current level of 75-25. Advertising revenue fell by less than 1% to $423 million, a sharp improvement over the same

Gravity Media has sold its mobile production assets to Live Media Group — adding eight mobile production units including three premium production trucks to its fleet, according to Radio & Television Business Report. Included in the transaction are engineering and technical staff and formation of a strategic partnership through which the companies will collaborate on

Nikita Bier is stepping down from his role as X’s head of product, announcing that he will continue to offer advisory help to the team.