Digital Marketing

Editor Ken Fisher calls the incident a “serious failure of our standards.”

The appointment is part of a broader restructuring of Attivo’s U.S. leadership team. The firm also said it would be unveiling soon a new media network that will fall within Savic’s purview.

Toyota’s marketing has been a major contributor to its success globally and particularly in the U.S., says AMCI’s Ian Beavis.

The tech industry group NetChoice is weighing in against Texas Attorney General Ken Paxton in his lawsuit against Yelp over warning labels the review site placed on “crisis pregnancy centers.”

Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes.

Meta argues in new court papers that the FTC lacks the authority to revise a 2020 settlement by adding new restrictions in the use of teens’ data.

OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying.

ChatGPT told me, in plain language, that Sora 2 “makes reality optional at scale”-that it’s “a solvent that dissolves trust quietly.”

Warner Bros. spent $30 million to $45 million for “Heights” in overall U.S. marketing, with a major portion for domestic TV and digital video. Global marketing was estimated by analysts at around $85 million.

The West Virginia Senate has passed a bill that would prevent state agencies from using media reliability and bias monitors or advertising firms that use them. SB 531 is similar in intent to efforts in Florida and by the Federal Trade Commission under President Donald Trump related to NewsGuard, an organization that provides ratings of