Digital Marketing

Growth for streaming continues to outperform linear TV. The company says D2C advertising from Disney+ and Hulu was up 12% to $821 million, driven by more viewer impressions.

Sports teams advertising in today’s three-pillared television scene should take a holistic approach where linear TV, free ad-supported TV (FAST), and other ad-supported streaming (Non-FAST AVOD) are seen as a single, scalable ecosystem. Nielsen states in a new guide. The guide explores the gap between the ways diverse audiences consume media and where many brands allocate ad spend and how to close it. 

A new bill in California would require state agencies to commit 40% of their annual advertising and marketing budgets to ethnic and community media outlets, Calo News reports. Authored by State Senator Susan Rubio (D – Los Angeles), SB 1358 would move California away from a top-down, volume-driven planning model that prioritizes audience reach to an approach that embraces hyperlocal, in-language

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.

The Federal Trade Commission has entered into a legal settlement with Media Matters that would end its investigation into the a progressive media watchdog according to a press release from Media Matters, Huffington Post reports. The settlement ending the months-long legal battle was signed on Monday.

TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February.

Instagram is building upon its in-feed “AI info” tag with a new AI label that creators who post content primarily generated by AI can add directly to their accounts.

Select Van Leeuwen shops mark Mental Health Awareness Month with a deal: $7.95 for a scoop and a free Ruta online therapy session.

There is no reason to expect Disney to deny Jimmy Kimmel his annual opportunity to strut upon the Upfront stage for a monologue that generally runs for about 15 minutes.

It also won in 2022 and 2023. The company won 37 lions at last year’s Festival.