Digital Marketing

Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a “first of its kind attention-adjusted CPM [cost per thousand viewers] measure.”

The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.

“The ad agencies’ brand-safety conspiracy turned competition in the market for ad-buying services on its head,” FTC Chairman Andrew Ferguson said in a statement, adding, “The antitrust laws guarantee participation in a market free from conduct, such as economic boycotts, that distort the fundamental competitive pressures that promote lower prices, higher quality products and increased

“The ad agencies’ brand-safety conspiracy turned competition in the market for ad-buying services on its head,” FTC Chairman Andrew Ferguson said in a statement, adding, “The antitrust laws guarantee participation in a market free from conduct, such as economic boycotts, that distort the fundamental competitive pressures that promote lower prices, higher quality products and increased

Not surprisingly, TikTok still reigns supreme among American teens for information on politics and political issues, but Instagram is a close second. Snapchat, not so much.

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search powered by artificial intelligence.

Local news consumption patterns are changing as general interest has declined, Pew Research Center reports in a fact sheet. In 2025, 21% of Americans said they follow local news very closely, down from 37% in 2016. And 36% of U.S. adults said they get news from their local daily paper at least sometimes compared to 43%

Axle AI will demonstrate a new panel for its Avid Media Composer that will allow editors to search, preview, and import media directly from any Axle AI media asset management system, AIThority reports. “Editing is all about storytelling, but storytelling depends on quickly finding the right media,” says Sam Bogoch, CEO of Axle AI.Media Composer is

One Sheet, a newsletter about newsletters, has suffered several issues, including misattributed information and made-up quotes, leading to questions about whether its AI use is leading to hallucinations, Semafor alleges. The publisher of One Sheet, media news site Mediaite, has suspended author Colby Hall. Hall told Semafor that “written ideas, angles, summaries, takes, and editorial

Nelson Media Company has acquired seven out of eight central Iowa newspapers that were in danger of closing after their owner Mid-America Publishing shut down, We Are Iowa reports. The papers are The Graphic Advocate, the Winnebago County Tribune, The Grundy Register, The Clarksville Star, The Butler County Tribune and The Parkersburg Eclipse News Review.