Digital Marketing

The company spent $87 million on measured media, last year, according to agency research firm COMvergence.

Phishing artists are claiming to be Google employees. And they want information.

Comet Plus, a subscription service that gives Perplexity users access to premium content from a group of publishers and journalists, creates a revenue sharing program.

A Colorado law requiring warning labels for social media would force “private websites to act as mouthpieces for the state,” NetChoice says in a petition to block enforcement.

“Google Search does not meet the definition of a common carrier under Ohio law,” Delaware County Common Pleas Court Judge James Schuck wrote in an order dismissing claims that the company wrongly preferences its own services and products in the search results.

Omnicom this morning announced noteholders have tendered 93% of aggregate notes representing $2.95 billion as part of the exchange offer in its proposed merger with Interpublic.

United Airlines and its agency Carat USA used Sightly’s AI technology to surface real-time data and raise awareness of the airline’s focus on customer values.

It’s all hands on deck at NBCU as NBC and Peacock prepare to promote Universal’s new “Downton Abbey” movie a day before its premiere in theaters next month.

The “All Things Considered” host will do his last show on September 26.

“…Tesla’s distinctive advertising strategy warrants a departure from the typical approach,” according to U.S. District Judge Rita Lin.