Digital Marketing

Customer data must remain with the merchant, so media buyers can understand what is being sold through agentic channels. “Merchants need to remain the merchant of record,” says Scott Hendrickson, CRO of firmly.ai.

AT&T and the BBB National Programs National Advertising Division have resolved a dispute over the commercial “Ain’t Our First Rodeo.”

Emboldened by the CBS News special “Town Hall With Erika Kirk,” in which she starred as moderator and host, Bari Weiss is using the show as a launchpad for more town halls.

As part of the settlement, Instacart will issue refunds to customers who were charged for Instacart Plus without their informed consent.

According to the survey, from Stagwell’s Harris Poll for Marriott Bonvoy, seeing the sights is particularly important to Millennials with 70% of the cohort saying they would rather give up dining out for six months than give up a vacation.

Siding against Media Matters for America, a federal appeals court has lifted an injunction that prohibited Elon Musk’s X Corp from continuing to sue the watchdog in Ireland over its report that ads from major brands appeared next to pro-Nazi posts on X.

Netflix plans to use Ready Player Me’s tools and infrastructure to invite its users to create individual digital personas and similar to traditional metaverse elements, utilize these avatars across different gaming titles.

YouTube TV is planning to launch 10 new, genre-specific TV bundles, including a sports package with access to ESPN, Fox Sports 1, NBC Sports, and the Golf Channel.

YouTube TV is planning to launch 10 new, genre-specific TV bundles, including a sports package with access to ESPN, Fox Sports 1, NBC Sports, and the Golf Channel.

I’m disappointed Media Matters didn’t second my vote for misinformer of the year – GAIM – but it’s tough to argue against who they did pick: White Nationalist Nick Fuentes.