Digital Marketing

Nielsen Provides Inaccurate Metrics, NBCUniversal Exec Charges

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, right?” Marshall comments. “The baseline for all of these is revenue, and if that revenue is understated due to incorrect

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