Digital Marketing

One persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming.

Crossover Media Group has hired media veteran John Murphy as vice president of strategic partnerships, a new role, Inside Radio reports. He will be tasked with securing new content for the company. Murphy has worked with the Crossover Media Group team as both a partner and a client. 

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, right?” Marshall comments. “The baseline for all of these is revenue, and if that revenue is understated due to incorrect

Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney’s ABC/Hulu has four of the top 20 programs.

Radio firm Cumulus Media is headed for a swift emergency from Chapter 11 bankruptcy following the posting of a 181-page restructuring agreement by the U.S. Bankruptcy Court for the Southern District of Texas, according to Radio+ Television Business Report. The court’s approval of the plan, which occurs less than six weeks after the filing for

The news that “Jersey Shore” is about to have its final farewell season raised a question: Wait a minute – “Jersey Shore” is still around?

The integration with HubSpot will give advertisers the ability to connect their campaign workflows directly to the customer relationship management (CRM) platform.

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer’s ad business on Wednesday.

The FTC calls brand safety initiatives censorship, but judges say the First Amendment only prohibits the government, not private companies, from suppressing speech.

Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups.