Digital Marketing

Notus Owner Reacts To 'Washington Post' Layoffs By Hiring Staffers

Billionaire media owner Robert Allbritton plans to double the staff of his digital news publication Notus (News of the United States) by the end of this year, a decision precipitated by the layoffs at The Washington Post, The Guardian reports. The staff now consists of 50 people. Saying he was “pained” by the layoffs, Allbritton has already hired Post political columnist

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The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem

Major agency networks like WPP and Dentsu stepped back from The Trade Desk’s OpenPath some weeks ago due to concerns about cost transparency, e4m reports. This is now seen as part of “a broader churn” within the programmatic industry. While free for advertisers and agencies, publishers usually pay a 5% fee for OpenPath tied to

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