Digital Marketing

Gracenote, the content data business unit of Nielsen, launched a content protocol server Wednesday that uses large language models and entertainment data to build and serve detailed real-time entertainment searches in their products.

Google will need to carefully balance security with innovation, but is expected to “retain a significant advantage from data it’s unlikely to be compelled to share,” Gartner Distinguished VP Analyst Andrew Frank said. Ad industry insiders were openly disappointed at most of Judge Mehta’s rulings on remedies for Google’s antitrust violations released Tuesday, ordering the

In a 2-1 ruling, a panel of the D.C. Circuit Court of Appeals said a 1935 Supreme Court case limits Trump’s ability to fire FTC commissioners.

After nearly 16 years with WPP, Bobby Singh joins Crossmedia as CFO, succeeding Thomas Lee, who is no longer with the agency.

For next year, AdImpact sees broadcast TV still commanding a dominant 49% share of political spend – $5.28 billion, a slight dip from $5.36 billion in the 2024 political year.

Walmart+, which allows members to purchase individual premium streaming video platforms, will allow subscribers to switch from Peacock Premium to competitor Paramount+ Essential every 90 days.

Univision draws the youngest audience, while politically conservative outlets Newsmax and Breitbart have the oldest.

In “The Paper,” the employees of a newspaper in its death throes take the eccentricity and incompetence of workplace comedies to new heights.

The rise of generative AI this year seemed to be the biggest unknown for U.S. District Judge Amit P. Mehta’s order released Tuesday following his decision in 2024 that Google created a search monopoly that has led to unfair competition.

The rise of generative AI this year seemed to be the biggest unknown for U.S. District Judge Amit P. Mehta’s order released Tuesday following his decision in 2024 that Google created a search monopoly that has led to unfair competition.