Digital Marketing

The digital advertising industry faced a perfect storm of disruptions as December drew to a close, PPC Land reports. Among them were massive investments in AI power systems, platform consolidation and Google’s 18-day algorithm rollout. The impact was especially felt by publishers that are dependent on platform traffic.

Red Wing Shoes is running a global ad campaign, ranging from “Made the Hard Way” billboards in Minneapolis to a January 15 contest in Brooklyn, New York. The rebranding effort, which stretches from Minnesota and Toronto to Tokyo and Amsterdam, is accompanied by a new logo and website. 

Small-town America takes it on the chin once again with another TV show that pegs the residents of a quaint seaside village as a bunch of hopeless eccentrics or worse.

A report details 600 brand activations on Roblox across categories including toys and sports, up from around 400 last year.

The strategy calls for ICE to “flood the market” with recruitment messaging, including pushing ads to phones that pass through designated locations.

The Trump Organization’s gold-colored “T1” smartphone release has been delayed again, according to a report by The Financial Times.

U.S. consumers ages 18-29 are using TikTok more than any other social-media platform – overtaking competitors YouTube, Facebook and Instagram for the first time, according to a survey conducted by Pew Research Center.

To understand the link with media buys, advertisers need to analyze the digital ecosystem view it as one cohesive strategy where brand reputation, search visibility, and customer trust are tied together.

Industry legends like Dennis Holt, Alan Cohen and Dominic Proctor, as well as some of our most indelible media services brands, all passed during the past year. Let’s remember them well.

Dollar Shave Club is running a 60-second spot in which a CEO at a rival razor firm asks: “Why don’t we just replace everybody with AI?”, Retail Wire reports. Has the brand gone too far in introducing AI in a commercial?