Digital Marketing

The past is eternally in flux, in the process of being rewritten using the lens of today’s culture and political reality to interpret what happened yesterday.

Omnicom Media’s new “Future of Brand Influence” study implies a new “multi-microphone” stage of consumer influence omprised of AI and people, as well as “influencers,” whether they be man or machine.

The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer Quigley-Jones will report to PMG CEO George Popstefanov.

The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer’s upfront – and that brands and TV networks agree to audience guarantees based either on households or persons two years of age and older and dropping specific demographic-age guarantees such as 18-49 and 25-54.

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.

Omnicom is working with Google to create AI agents that improve intent signals to increase performance. The feature – the “Consumer Prompt Insights Agent” – is intended to give brands deeper insights into how to use AI-driven search.

The companies declined to disclose terms of the deal, but said it is an “end-to-end” integration that will automate the entire media campaign process.

Google is using CES 2026 to promote its Android XR in addition to its usual focus on Google TV, 9to5 Google reports. Android XR has repeatedly been advertising on the Sphere, using the tagline “Gemini on Android XR. It’s a must-see.” 

WHSmith North America Media Network is partnering with In-Store Marketplace on a retail media network for U.S. airports, Retail Customer Experience reports. The arrangement will lead to a single programmatic ecosystem that brings together audio and over 700 digital screens. 

Early Warning Services has selected Havas Media Network as its new agency of record. Havas will handle media, primarily to inform consumers about Paze, an online checkout solution, and to maintain Zelle’s reputation as a fintech brand, Campaign reports.