Digital Marketing

PayPal has tapped in its customer data to help merchants target their ads. The new service, Transaction Graph Insights, will provide brands with a cross-platform view of purchase behavior, not just clicks and impressions, Finextra writes.

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now independently manage advertising data collection, behavioral analytics tracking and diagnostic data transmission based on user preferences, PPC Land reports.   

Following its acquisition of tvScientific earlier this month, Pinterest has announced a creator-focused CTV series via the Roku TV streaming company.

The decision follows a strike and continuing business problems.

“In general, businesses with subscription models have shown little interest in making cancellation processes easy for consumers,” said groups including the Electronic Privacy Information Center and National Consumer Law Center to the FTC.

xAI announced that it has exceeded its initial targeted round size, securing $20 billion in an effort to launch new consumer and enterprise products, build data centers and advance Grok 5, its newest AI model.

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer’s entire ride.

The FTC is asking an appellate court to lift an injunction blocking the agency’s investigation of the watchdog Media Matters, which in late 2023 issued a report about neo-Nazi content on X.

It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030.

A holiday campaign by a well-known retailer produced record traffic and orders. Then the hangover hit, Retail Touchpoints writes. Most of the “new” customers never returned, and those that did require deeper and deeper discounts.