Digital Marketing

So much is changing, particularly for those of us working in highly technology-driven industries. I can’t wait to see what happens with AI.

Andrea Mallard joined Pinterest as its first CMO and later took on responsibility for product design, communications and youth safety.

New York is questioning Instacart about its compliance with a new state law requiring companies to disclose their use of algorithms that set prices based on personal data.

Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.

FIFA has announced it will broadcast clips of games from the 2026 World Cup tournament directly on the social video-sharing app.

Datamasters allegedly purchased and sold contact information for people with Alzheimer’s disease and other medical issues.

The tools, announced ahead of next week’s NRF conference, support merchandising, marketing, store operations and fulfillment, integrating intelligence to coordinate fragmented workflows that anticipate and respond to events before they occur.

Based on initial test, the integration has been boosting incremental reach an average of 10% by adding digital audio to the mix.

Warner Bros. Discovery’s rejection of Paramount’s latest offer to buy the company is notable for its tone of disdain for Paramount and its future prospects.

TikTok advertisers will soon need a verified TikTok profile to run ads in the app. TikTok is in the process of eliminating its Custom Identity option, which allows advertisers to place ads without linking to an official account.