Digital Marketing

Meta can now ask the 9th Circuit Court of Appeals to decide whether Facebook’s terms of service require it to combat fraudulent ads.

In an AI-mediated world, the MRM practice is engineering how to manage the relationships between agents representing consumers and brands.

She joins from Publicis where she was CEO of Publicis Collective, a unit within Publicis Media that designs custom teams comprising media strategy, planning, buying, data, technology, commerce, and performance to serve larger clients.

Walmart is integrating purchase data into influencer planning on Meta platforms, Pymnts reports. The goal is to use transaction history to identify which influencer audiences are most likely to buy. 

Social and search may be critical, but there is a “Third Pillar” of app growth: Mobile OEM advertising, Business of Apps reports. Some incorrectly believe that OEM advertising is a niche channel, or one to be used only for certain emerging markets. But the data does not support that idea. 

Elon Musk’s X has suffered a 60% decline in UK revenue in the last year, due to concerns over the content on the platform, The Guardian reports. This news comes after X switched the image-creation function on Grok for most users following an outcry about sexually explicit and violent imagery. 

Through partnerships with major holding companies and agencies, Nvidia developed a generative AI content engine built on the Omniverse platform, which enables creative teams to produce 2D and 3D ads in minutes rather than weeks. Wagonfeld spent nearly 10 years at Google building its cloud services, “from a promising start-up in 2016 to a thriving

When Colbert leaves, CBS will exit the late-night talk-show arena after more than three decades.

After testing proprietary facial-recognition technology in December, Roblox has announced it is rolling out new mandatory age verification measures to users across the globe.

Disney+ will start up short-form video content for a wide variety of content and programming in a “vertical” video effort, where new “tiles” on short-form content will appear on its streaming platforms.