Digital Marketing

Snapchat continues to grow its premium subscription service, amassing more than 25 million paying users and generating over $1 billion per year from its non-advertising business.

The first-ever Association of National Advertisers’ influencer marketing agency compensation study also finds only 39% of agreements are “transparent” to marketers.

The retailer’s revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%.

Almost a year in the making, the report provides an “intelligence framework” that establishes five key capability categories that will shape which players become primary sources of intelligence for business and consumers by 2030.

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

Illinois Governor JB Pritzker has proposed a statewide fee on social media companies to fund education in the state, CBS News reports. Pritzker, facing a $2 billion budget shortfall, seeks to raise $200 million per year for education. Social media platforms would pay a monthly fee based on the number of users in the state,

Much of current daytime content is unscripted “talk” shows. Now that discussion will look to be smaller in future years – less spin by way of modern podcasts.

For the first time, non-English-language original titles made up the majority of Netflix’s original TV releases – at 52%.

Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame.

Meta CEO Zuckerberg took the stand on Wednesday in the to defend his company in the unprecedent social media trial in Los Angeles, Associated Press reports.  Opposing attorney Mark Lanier asked Zuckerberg if people use something more if it’s addictive. Zuckerberg responded, “I’m not sure what to say to that, I don’t think that applies here.”