Digital Marketing

Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some of the agentic partnerships launched with Adobe’s suite of AI agents that enables companies to deliver on the promise of personalized advertising and marketing campaigns.

Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an AI shopping assistant for retail.

The finding comes as the medium surpasses total viewing and approaches parity in share of ad-supported viewing.

How was the league’s opening week ratings performance? In-game competition and specific big brand team matchups are a factor. The bottom line is that early first-week results show a mixed picture.

Stagwell faced some backlash after a report about the work was published by Drop Site News, although the company later responded that its agencies work across the political and issue spectrum and that the work for Israel didn’t reflect a shift in that approach.

The FDA sent out “100 cease-and-desist letters” to brands in response to what it says is “deceptive” pharma advertising – which could massively impact pharma’s $7 billion U.S. national TV ad marketplace.

In the U.K. (as with the U.S.), individual CEO titles are being done away with, and those execs are taking on the new titles and responsibilities.

Criteo has announced a partnership with Google Search Ads 360 – a first for Google, but the industry may soon see more of these types of unusual agreements.

Following its recent performance report, which showed weakening ad revenue and a loss of U.S. users, Snap CEO Evan Spiegel has shared an open letter addressing the platform’s current “crucible moment.”

Consumers are researching more, asking completely new types of questions, and getting answers with help from AI. U.S. impulse buys have dropped from 30% to 26%, according to an Ipsos online study commissioned by Google.