Digital Marketing

The spot was produced by O-Positive for ad agency Special US. The director was David Shane.

Pinterest is launching “where-to-buy links,” a feature designed to drive consumers to retail sites without losing valuable data advertisers often miss out on with third-party purchases.

The measure is opposed by the ANA and other business groups.

Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns — from content creation to media buys and consumer purchases.

AI is changing holiday strategies this year, with the technology influencing every process across campaigns – from content creation to media buys and consumer purchases.

Under the new arrangement, Index Exchange becomes Dentsu’s primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents.

Under the new arrangement, Index Exchange becomes Dentsu’s primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents.

Previously, the seasoned marketer was the senior vice president, media of Carbon.

From the Rose Parade to the high seas, CBS is taking a leading role in a year-long celebration of the 60th anniversary of “Star Trek.”