Digital Marketing

BrightEdge’s data gives the industry a reality check. Here’s why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions.

Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy.

It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo.

Frohlich rejoined WPP earlier this summer as director of communications and corporate affairs, succeeding Chris Wade who stepped down after 13 years in the role.

Each year, the Emmys give us a chance to check in on the world of TV content creation – who’s up, who’s down and who stayed the same.

The AI ad featuring Rowdy, the Dallas Cowboys’ mascot, is a first for the football franchise – bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season.

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the “Mobile Fortify” app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, including American citizens.

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the “Mobile Fortify” app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, including American citizens.

WBD’s stock price rocketed up 26% to $15.79 in midday Thursday trading, while Paramount Skydance shares were up 11.5% to $16.85.

Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wireless users’ location data with aggregators that resold the data.