Digital Marketing

FTC sent letters to nearly 100 dealership organizations, cautioning them against what it describes as six specific “illegal pricing practices.”

The activation from the Mars-owned brand invites gamers to challenge Twitch influencer PointCrow.

Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company’s 80,000 employees.

Meta’s “location fee” tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business.

Meta’s “location fee” tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business.

The fastest-growing entertainment format in America is microdramas, one-minute stories that appear on  ReelShort, DramaBox, and TikTok’s new PineDrama, Quartz reports.  Microdramas, which originated in China, drove in-app revenue of nearly $3 billion last year — a 115% increase YoY, according to Sensor Tower. Globally, they generated $11 billion, with the U.S. second only to China. 

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.

Pope Leo called on media to focus on the suffering caused by war and to avoid being a “megaphone” for propaganda, Reuters reports. The pontiff, speaking with Italian broadcasters on Monday, urged reporters “to show the face of war and tell it through the eyes of the victims, so as not to turn it into a

Trade reporters typically cover Nielsen ratings like a horse race, but that’s also what Nielsen has been doing according to my analysis of nearly five years of monthly press releases.