Digital Marketing

The cuts mark its largest-ever downsizing as AI, automation reshape work.

The integration enables advertisers to use closed-loop optimization – an automated process that allows a system to use feedback from its performance to make continual adjustments.

TikTok and parent company ByteDance have agreed to resolve a class-action privacy complaint alleging that they wrongly gathered sensitive health data from Hey Favor, a now bankrupt telemedicine company and direct-to-consumer pharmacy.

Less than a year into his role as X’s advertising chief, John Nitti has left the company, according to a report from the “Financial Times.”

Less than a year into his role as X’s ad chief, John Nitti has left the company, according to a report from the “Financial Times.”

The White House expects to reach a final deal with China later this week with regard to TikTok, according to a recent “Face The Nation” interview with Treasury Secretary Scott Bessent.

Analytics company Adalytics is pressing a federal judge to dismiss DoubleVerify’s defamation and false advertising lawsuit over a March report regarding invalid traffic.

Analytics company Adalytics is pressing a federal judge to dismiss DoubleVerify’s defamation and false advertising lawsuit over a March report regarding invalid traffic.

Advertisers need to ensure that their products are visible on AI-powered search and shopping platforms.

National linear TV will drop 10% to $4.65 billion, with national TV down 26% when including Olympic revenue, according to estimates from MoffettNathanson Research.