Digital Marketing

Equalpride — parent of LGBTQ brands including Out, The Advocate, Pride.com, Out Traveler, Health PLUS Wellness and Advocate Original — laid off several top editors and staffers last Friday, The Hollywood Reporter writes. Included were Alex Cooper, editor in chief of The Advocate; Rachel Shatto, editor in chief of Pride.com; and Erin Manley, brand partnerships manager. 

The sprawling saga of the “Yellowstone” Dutton family gets the CBS crime-fighting treatment in a new offshoot of the “Yellowstone” universe.

“While automakers’ TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential car buyers,” iSpot.tv’s Stuart Schwartzapfel tells “Marketing Daily.”

National Geographic is working with eight creators to expand its storytelling.

Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer, or the Campaign Form and apply new aspect ratios, according to the company’s announcement.

If finalized, the deal will resolve charges that Kochava sells the type of geolocation data that could expose sensitive information — such as whether people visited doctors’ offices or religious institutions.

Web companies can use collect personal information from young children in order to verify their ages, the FTC said this week in a new policy statement.

Last year of course, one deal towered in significance above all others – Omnicom’s acquisition of IPG.

Last year of course, one deal towered in significance above all others – Omnicom’s acquisition of IPG.

In my last post I focused on the quants of Trump’s address. In this one, I use a keyword index to examine the quals. Hint: It’s not exactly the “Golden Age” of the Union.