Digital Marketing

The firm downgraded its full-year organic revenue decline estimate after reporting a Q3 shortfall of 5.9%. WPP shares fell 14% on the news.

A new sitcom coming this weekend to HBO Max is the second one this year that comes across as “Friends” with a hard R-rating.

Meta’s plan to target ads based on chatbot conversations “will normalize a level of surveillance that is qualitatively more intrusive than traditional behavioral tracking,” privacy groups tell the FTC.

Alphabet crossed a milestone with Q3 revenue of $102.35 billion – its first quarterly revenue over $100 billion and a 16% annual increase.

Alphabet crossed a milestone with Q3 revenue of $102.35 billion – its first quarterly revenue over $100 billion and a 16% annual increase.

The BlockRank ranking model, designed to improve content retrieval, hints at how Google’s AI-based ranking may change.

Meta will update its Marketing API to allow advertisers to utilize more ad types while gaining more campaign visibility across Meta’s platforms, including Facebook and Instagram.

Processed on a MCP server, the test is being done with the AdCP initiative with a goal of generating creative as part of a unified agentic media buy.

A model context protocol (MCP) server that will interact with AI agents to generate ads will be tested next week by Rembrand, an AI content-creation platform founded by Omar Tawakol. The MCP is part of the Advertising Context Protocol (AdCP) initiative.

Rembrand, an AI content-creation platform founded by Omar Tawakol, plans to test a model context protocol (MCP) server that will interact with AI agents to generate ads. The MCP is part of the AdCP initiative.